Bala Subramaniam is Chief Executive of Atrion and President Global Business for iCRM operating as one company with two brands. iCRM is a full service Digital agency specializing in Customer Relationship Management and Digital Marketing and Atrion’s competency is in platforms and as-a-service solutions in Data and Customer domains. With digital being a key agenda item for organisations, Bala works with clients across industry sectors to deliver business and technology expertise and to enable them to do business better.

With over 25 years of experience in Consulting, IT services and BPO Industry, Bala has held leadership positions and has the track record of scaling businesses by defining and implementing various operating models. Bala brings a blend of leadership, operational and entrepreneurial experience and success at growing businesses and services lines ground-up. He brings decades of experience across USA and European markets.

Bala has held senior positions in organisations including Wipro Technologies, Zensar Technologies and most recently with ITC Infotech responsible for EMEA regional business. Bala is experienced in Retail, Consumer, Manufacturing and Utilities sectors.



Poornima Kadri is a HR veteran with over 14 years of experience in large MNC’s as well as specialist boutique consulting firms. Her expertise spans a broad spectrum of activities like UK employment laws, recruitment and resourcing, employee relations, TUPE, employment tribunals and ADR, immigration, Outsourcing, M&A, change and performance management. She holds a Master degree in Human Resources Management and Bachelors in Psychology.


VP-Business Operations

Shankar Bhatt brings with him over 20 years of IT experience. He has successfully managed GDC and RDC operations for Fortune 500 clients across Asia, Europe and North America. Shankar has extensive experience and understanding in Software and People processes managing distributed Software Development across multi locations. Shankar’s rich experience in PMO and RMO functions helps aligning Delivery performance with overall Business Goals. Apart from Software Delivery and Consulting experience, he also brings organization wide experience in improving operational efficiency. He has served on the Executive Council for a multinational organization ensuring efficient Corporate Governance. Shankar had successful stints with leading organizations like WIPRO, IBM, EDS and Infinite in the last 20 years.



Pradeep Kololgi is the COO for Atrion. Pradeep has Over 20 years of experience in the IT Industry across IT, Engineering and BPO services that includes 16 years of experience in European markets. He has served in various roles including setting up European operations, managing sales, Account management and day to day operations. He has managed complex global deals in multi-vendor environment and large outsourcing business opportunities.


Lead Consultant

Manish is the Lead Consultant with rich experience of leading complex IT Projects/ Programmes, Business Engagements, Complex Change Programmes and Business Transformations through Systems, People and Processes – recently for Network Rail; previous experiences at BT, Marks & Spencer and Lloyds Banking Group. Adept at managing Suppliers and services Contracts. Offers unusual blend of Business Acumen, Technical Competence and Thought Leadership at the senior level.

Terry Idle
Principal Consultant,Global Business

Terry Idle is the Principal Consultant,Global Business with over 35 years’ experience including being a board member of a £4bn turnover Information Technology and Communications organisation with full P&L responsibility for Europe. Extensive international experience, including transformation and rationalisation of multi country operations with a track record of rapid profitable revenue growth. Highly experienced in taking new technology to market. Experienced in the development and management of strategic partnerships and consortia to provide extended sales channels, delivery capability and solution engineering. Significant cross industry sector expertise including Telecommunications, Financial Services, Government, Retail and Media. In depth knowledge of how the latest technologies can be exploited to support businesses of all sizes reduce costs and improve margins and revenues. Chartered Engineer with a deep insight into the threats and opportunities presented by the developments in ip and cloud services.

S. Raghuram

Head, Advisory Practice

Raghu is the Head, Advisory Practice in Atrion. He has over 24 years experience in Management Consulting and has worked with some of the top consulting firms in India including Coopers & Lybrand, PricewaterhouseCoopers and IBM. As an entrepreneur since 2008, he has been focusing on business strategy, IT advisory, ERP program management, IT Benefit Realisation and Performance Reviews.
His core skill is organization transformation through IT; aligning IT with organisation’s strategy and maximizing returns on IT investments following a benefit-led planning and change driven approach. With experience gained through managing top Indian clients, he relates easily with clients across Industries, understands their needs to deliver customized solutions by effective usage of technology.
Raghu is an MCA from Birla Institute of Technology, Mesra, Ranchi and an MBA from XLRI, Jamshedpur.

Dr. Atul

Partner and Principle Consultant

Dr. Atul Parvatiyar is the CEO of Institute for Customer Relationship Management (iCRM). He is a recognized thought leader in the area of relationship marketing, CRM, and international marketing. He was ranked amongst the top five (5) most cited authors on relationship marketing & CRM on Google Scholar (2005), and his paper was ranked amongst Top 6 most impactful articles published in the entire 40year history of the Journal of the Academy of Marketing Science (2012).

Atul has extensive experience in marketing strategy consulting, digital marketing, consumer research and big data analytics. He has led projects for industry associations and leading global companies in America, Asia & Europe. His clients have included such companies as Allstate Insurance, AT&T, Bank of America, Bose Corporation, The Coca-Cola Company, Celcom, CamGSM (Cambodia), CIMB Bank, City of Atlanta, Colonial Pipeline, FCB Advertising, Kimberly-Clark, JTI, Kuok Group (Singapore), Mavesa (Venezuela), Milliken, Nautilus, Panasonic, Panacea-Biotec, Piramal, PRG-Schultz, Shoppers’ Stop (India), Siemens, SMC, DOAS- State of Georgia, Telekom Malaysia, Toyota and Xerox.


Principal Consultant, Retail Practice

David Lowrence is the Principal Consultant, Retail Practice with over 30 years Management & Consulting experience in a variety of client facing disciplines including Business Development and Operational Solutions. Extensive experience in IT delivery (Software, Hardware, and Services). Over the last 20 years particularly focussed on the Retail sector, with a track record of delivery in high pressure, “front of house” environments where IT is a key business enabler. A deep understanding of the complexities involved in the delivery of value into the Retail Industry and other customer facing organisations. Writes and commentates on the impact of technology on today’s retailers and their customers.

Lokesha S.P

Head, Global Delivery

Lokesha S.Pis the Head,Global Delivery brings track record of experience in the IT services industry. With two decades in Wipro Technologies, Lokesha is an highly motivated growth-oriented Senior Management IT professional with positive and contagious energy who builds large teams, creates relationships, and earns trust. In Wipro Technologies, Lokesha has held senior leadership roles in building Technology practices, competency centers and growing Offshore Delivery locations. He has rich experience in winning, leading & managing large Business Transformation and System Integration programs. Lokesh has thorough understanding and rich experience in Application Development and support, solution and software design & delivery, Quality, training and post implementation support. He has managed customer engagements both in the United Kingdom and North America.